Marketing Ops
Why Your Lead Scoring Model Is Lying to You
Most lead scoring models are built on assumptions from three years ago. Here's how to tell if yours is predicting conversion or just measuring activity.
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Blog
Thinking
out loud.
Notes on B2B marketing, revenue operations, and the infrastructure that makes growth repeatable.
RevTech
The Case Against More Tools
The average B2B marketing stack has 12 tools. Most companies would perform better with 5. The problem isn't capability. It's connection.
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Demand Gen
Intent Data Is Useless Without Infrastructure
Buying 6Sense or Bombora doesn't create pipeline. Operationalizing the signals into automated workflows does. Most companies skip the second part.
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PE Portfolio
90 Days to Pipeline: The PE Marketing Playbook
When a PE firm acquires a company with no marketing function, the clock starts immediately. Here's the framework for building pipeline from zero in one quarter.
Coming Soon