Solutions

What gets
built.

Not services in the agency sense. These are systems, infrastructure, and operational frameworks that become permanent assets for the business.

01

Marketing Operations

The foundation everything else sits on. When marketing ops is broken, nothing downstream works. Gravity Jones rebuilds it from the data layer up.

Marketing Automation Audit & Rebuild

Full-stack assessment of Marketo, HubSpot, or Pardot instances. Clean up technical debt, rebuild program architecture, fix data flow.

Lead Scoring & Routing

Behavioral and demographic scoring models that actually predict conversion. Automated routing that gets leads to the right rep instantly.

Attribution & Reporting

Multi-touch attribution frameworks that show what's working and what's burning budget. Executive dashboards that tell the truth.

Data Hygiene & Governance

Deduplication, normalization, enrichment, and ongoing governance processes. Clean data is the prerequisite for everything else.

02

Demand Generation

Pipeline doesn't come from hope. It comes from systematically identifying, engaging, and converting the right accounts through the right channels.

Account-Based Marketing

Target account identification, intent signal activation, personalized multi-channel campaigns at the account level.

Intent Data Activation

6Sense, Bombora, and other intent platforms operationalized. Signals turned into automated workflows and sales plays.

Campaign Architecture

Full-funnel campaign frameworks: awareness through closed-won. Nurture sequences, content mapping, conversion optimization.

Channel Orchestration

Paid, organic, email, events, and partner channels working together instead of in silos. Unified measurement across all of it.

03

RevTech Integration

Most companies have the right tools. They just aren't connected. Gravity Jones wires them together so data flows, signals trigger actions, and nothing falls through the cracks.

CRM + MAP Integration

Salesforce, HubSpot, Marketo, Pardot. Bidirectional sync, field mapping, lifecycle management, and error handling.

Intent Platform Operationalization

6Sense segments flowing into campaigns, sales alerts, and dynamic content. Intent data that actually drives action.

CDP & Data Warehouse

Customer data platform architecture. Unified profiles, segment activation, and warehouse integration.

Tech Stack Rationalization

Audit the stack, eliminate redundancy, consolidate where possible. Fewer tools, better connected, lower cost.

04

GTM Strategy

Go-to-market planning for companies entering new markets, launching products, or transforming under PE ownership. Strategy grounded in operational reality.

Market Entry & Expansion

ICP refinement, TAM analysis, competitive positioning, and channel strategy for new markets.

PE Portfolio Acceleration

Post-acquisition marketing buildout. Standing up teams, processes, and infrastructure on aggressive timelines.

Product Launch

Cross-functional launch planning, messaging, enablement, and demand gen programs from announcement through adoption.

Sales & Marketing Alignment

SLA frameworks, shared definitions, joint planning processes. Revenue teams that actually operate as one team.

Let's scope
the work.

Every engagement starts with a conversation about what's broken and what needs to be built.

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