Resources
Frameworks & Guides.
Practical resources for B2B marketing and revenue operations leaders. No gated content walls. No email required.
The Marketing Ops Audit Checklist
A systematic framework for evaluating marketing automation health. Data quality, program architecture, integration integrity, and reporting gaps.
Coming Soon
Lead Scoring Model Template
Behavioral and demographic scoring framework used across 50+ implementations. Includes thresholds, decay rules, and MQL definitions.
Coming Soon
Multi-Touch Attribution Setup Guide
Step-by-step guide to building multi-touch attribution in Salesforce. Campaign hierarchy, influence models, and reporting.
Coming Soon
Tech Stack Evaluation Matrix
Weighted scoring framework for evaluating marketing and sales technology. Integration, cost, capability, and team capacity dimensions.
Coming Soon
ABM Campaign Blueprint
Full-funnel ABM campaign framework. Account selection, intent activation, channel mix, and measurement.
Coming Soon
PE Portfolio Marketing Playbook
90-day marketing buildout framework for newly acquired portfolio companies. From zero to pipeline.
Coming Soon
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